Our vision began with the humble toothbrush. A basic item, but still something we use twice a day and have to replace four times a year. After awhile, the personal and environmental costs of disposable brushes start to add up, contributing to 50 million pounds of waste annually.
We knew there had to be a way to create a durable, affordable brush that would be easier on the world and your wallet. So, after much learning and discovery, Boie USA’s long-lasting, sanitary toothbrush was born.